Established in 1784, BNY is America’s oldest bank and the first company listed on the New York Stock Exchange (NYSE: BK).
As a brand custodian, my primary responsibility is to ensure that the brand's representation remains consistent with each creative rollout. To maintain the brand's relevance and purpose, I conduct research and generate innovative ideas. It is essential to ensure that the brand's tone of voice remains consistent across all touchpoints and is aligned with strategic pillars. I create intricate designs that communicate effectively and elegantly across digital and asymmetric screens, electronic communication, and external media. Moreover, I actively participate in events and promotional activities while also overseeing the production of Townhall Presentations.
