Experience

As a brand custodian, my primary responsibility is to ensure that the brand's representation remains consistent with each creative rollout. To maintain the brand's relevance and purpose, I conduct research and generate innovative ideas. It is essential to ensure that the brand's tone of voice remains consistent across all touch-points and is aligned with strategic pillars. I create intricate designs that communicate effectively and elegantly across digital and asymmetric screens, electronic communication, and external media. Moreover, I actively participate in events and promotional activities while also overseeing the production of Townhall Presentations.

I have worked with clients from various parts of the world. My job was to deliver high-quality output with added value for business presentations, infographics, and illustrations while meeting strict deadlines. I also played a key role in mentoring junior colleagues to develop their concept-building, visualization skills, and creative process. My ability lies in creating exceptional graphics, posters, presentations, and emailers for marketing and events. Moreover, I ensured that the final deliverables strictly adhered to the respective brand guidelines by performing thorough quality checks.